GENII. THE CREATOR ENGINE BEHIND INDIA’S MOST TRUSTED BRANDS.

A BOUTIQUE AGENCY FOR THE BRANDS AND CREATORS THAT SET THE BAR.

ABOUT

A CREATOR AGENCY THAT ACTUALLY KNOWS BOTH SIDES OF THE TABLE.

Genii is a creator-first agency built to serve both sides of the influence economy — iconic brands and exceptional talent.

We help brands grow by building high-trust, high-performance creator campaigns. Fast, strategic, and ruthlessly efficient.
We help creators scale by backing their ambition — with sharp management, smart deals, and the kind of brand alignments that last.

Whether you’re a founder or a creator, we move like partners, not middlemen. No bloat. No bullshit. Just results.

SERVICES

BUILT FOR BRANDS. DESIGNED FOR CREATORS. POWERED BY CONTENT.

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INFLUENCER MARKETING

We don't “find influencers.” We cast, brief, negotiate, and ship full-funnel campaigns with creators who actually convert. Strategy to go-live in under 30 days. No bloat, no delays — just reach with results.

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TALENT MANAGEMENT

We manage top-tier creators like startups: smart deals, clean ops, brand-safe filters, and long-term positioning. From inbound brand deals to exclusive partnerships — we make creators unstoppable.

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CONTENT PRODUCTION

Social ads, series, IPs, brand shoots — all built for scroll-stopping performance. We concept, cast, direct and deliver assets made to scale across Reels, Shorts, and everything in between.

AMONG OUR CLIENTS

PROUD TO WORK WITH

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TESTIMONIALS

STRAIGHT FROM THE FEED

Swastik (Founder- Genii) is a legend. He got me to do this testimonial, which just shows you how convincing he truly is. Hustle, passion and smarts come very easy to him.

SAHIL GUPTA, FOUNDER, MYMUSE

Been an amazing experience working with Genii, Advait especially has done a fantastic job making sure the tight deadlines are met, coordinating with the exact vibe of creators we were looking for, for our multiple projects!

MILAN KULSHRESHTHA, MANAGER - CONTENT, BOMBAY SHAVING COMPANY

We've had a fantastic experience collaborating with as our influencer agency. Their professionalism, creativity, and seamless coordination have truly elevated our campaigns, helping us reach a wider audience and create impactful brand experiences. Their ability to connect us with the right influencers who align with our brand vision has been invaluable. We appreciate their dedication and the impressive results they've delivered.

PAYAL DABI, UNICORN

Working with Genii Media was an absolute pleasure for our campaigns. Their expertise in crafting viral influencer videos is remarkable, and the entire execution process was incredibly smooth from start to finish.

SHIBANI DAS, SR. MARKETING MANAGER, QUILLBOT

Run clubs started as a routine.
They’re turning into something more.

People show up for the run, but they stay for the community and often, for the person behind it.

Influencer marketing works best when it feels natural. And that rarely comes from control.

The strongest campaigns come from collaboration, when creators are trusted to do what they do best and brands focus on the bigger picture.

Curiosity makes people stop scrolling.
Tanishk Rajput knows exactly how to use that.

From testing viral products to turning everyday questions into experiments, his content feels simple, relatable and always timely.

We’re excited to have him join the Genii roster and see where the next ideas go.

We’ve been doing this behind the scenes for a while. Now it’s official.

Genii is expanding into production, bringing the same thinking we apply to talent and campaigns into how the work is actually made.

If you’re curious to see what we’ve been building, you can explore our work on our website.

An internet joke didn’t just turn into a café. It found a physical address.

Viraj Ghelani used content the way it’s meant to be used, not just to build reach, but to build familiarity, trust, and culture. By the time SLOW opened its doors, the audience was already invested and waiting.

This wasn’t a launch.
It was an extension of a world people already knew.

Every video starts with “Aaj mein…” and that’s all the hook he needs.
Some creators chase formats.
Others build a voice people recognise instantly.

Aakash Pillay’s content works because it feels honest, conversational, and self-aware. No noise, no overproduction, just everyday observations delivered with clarity and confidence.

It’s proof that consistency in tone and trust with your audience can take you further than trends ever will.

If we ran a campaign for a dating app, we wouldn’t sell features. We’d sell personality.

Because people don’t swipe for algorithms, they swipe for energy, humour, honesty, and a sense of who someone really is.

Creator-led storytelling, unfiltered formats, and content that feels more human than polished.
That’s how dating apps stop feeling transactional and start feeling relatable.

That’s how we’d run it🤷🏻‍♂️

For the agencies running on decks, deadlines, and “quick calls.” For the creators living in drafts, reshoots, and last-minute edits.

Different roles. Same chaos. If this felt personal… it probably was.
Here’s to doing it all over again in 2026.

Educational content doesn’t need to feel heavy. It needs to feel human.

Breaking down complexity, letting creators translate the message in their own tone, and choosing formats that teach through storytelling, that’s how you make people understand and care.

Good education is good marketing. It’s that simple.

November was packed; back-to-back campaigns, big ideas, and creators doing what they do best.

Here’s a quick look at the moments that stood out this month.

Most conversion campaigns fail because they focus on selling before building trust.
The truth is simple: people buy from creators they already believe.

Conversions happen when credibility is strong, urgency feels natural, and the path to purchase is effortless.
Not louder. Not harder. Just smarter.

Some creators wait for their moment.
Yuvansh Ruia decided to create his.

An independent artist who’s grown his community by over 650% in just six months; through music, mindset, and marketing that feels real.

He doesn’t just talk about music; he breaks it down, tags artists and brands fearlessly, and turns every reel into a masterclass in self-branding.

This is what confidence in your craft looks like; authentic, consistent, and unapologetically driven.
And we believe, this is just the start.

From nostalgic skits featuring Shinchan, Doraemon, Best of Luck Nikki and more to YouTube experiments comparing the cheapest vs. most expensive, Sarthak Sachdeva has mastered creator-led storytelling that people actually stay for.

With 820K+ on Instagram, 2.4M on his first YouTube channel, and 10.2M on his second, he’s turned consistent content strategy and digital storytelling into an art form.

A creator who blends entertainment, nostalgia, and experimentation effortlessly and clearly, he’s figured out the formula for growth.

And he’s not letting it go.

Most creators follow trends. Devang Ubale gets there before they peak.

Known for his fast-turnaround reels and meme-first storytelling, @effigy.music has built a persona rooted in confidence and relatability. But he’s not just about quick laughs.

From scripted sketches that showcase his acting, to co-running Chuugli with Ansh Dhhote, to hosting Private Room events offline; Devang has shown what true diversification looks like.

He’s proof that creators aren’t defined by one format, one channel, or one audience. They’re defined by how far they can stretch and still feel authentic.

Brands don’t always get it wrong. But when they do, it usually starts with the brief.

From over-scripted lines to forgetting the “why,” too many campaigns lose their punch before creators even hit record. Creators aren’t here to copy-paste your ad. They’re here to translate your message into something their audience actually cares about.

That only happens when a brief gives direction — not restrictions!

Some creators chase trends, some make them. From highlight reels to record-breaking views, the stats speak for themselves.

Genii Media proudly signs @aakash_pillay
Welcome to the team.

Polished ads are out. Relatable content? Still undefeated💥
UGC isn’t a buzzword; it’s how people are buying, discovering, and trusting brands in 2025.

Today we break down why it works, what brands are doing right, and how we build UGC campaigns that actually move the needle.
If it looks like a friend made it… it’s probably working.

[Genii Media Co, Talent Management, UGC, User Generated Content, Creator Marketing, Content Strategy, Modern Marketing, Digital Campaigns, Genii Insights]

RCB finally did it, and the internet? Unhinged😭
After all, ee salla cup naamdu🏆

Creators moved fast, brands moved smarter.
This wasn’t just a match; it was a moment.
And the ones who won the timeline? They’re the ones who were ready for it.

Swipe to see how to ride the next cultural wave!

[Genii Media, Content Strategy, Creator Marketing, Trending, IPL Finals, RCB, Virat Kohli, King Kohli]

Genii Media Co. brings you a fun twist with @devanshusaran’s latest reel for @mccainfoods_india! 🎶 Watch him put a hilarious spin on Papa Kehte Hain as a proud dad shares the timeless joy of McCain's Smiley with his son. 😄 Perfect snacks for all ages!

Genii Media Co. teams up with Zudio to bring you two unique takes on being yourself and scoring great deals! ✨ @vishakhaaaa shows why it’s better to ditch the trends and embrace your own style, while @effigy.music hilariously reports on Zudio’s unbeatable discounts as Parso Tak’s quirkiest news anchor. 🛍️ Don’t miss the fun—shop Zudio and be unapologetically you! #GeniiMedia #Zudio #BeYourself #CrazyDiscounts

✈️ What a journey! @sarthaksachdevva teamed up with IndiGo to make a dream come true for his building’s watchman—his first-ever flight! 🤩✨ From takeoff to landing, this heartfelt experience shows that a little kindness can go a long way. Proud to be a part of this beautiful moment at Genii Media Co.! 💙 #GeniiMedia #IndiGo #DreamsTakeFlight #KindnessMatters

💥 Watch @aakash_pillay and @anshxhuman take on a hair-raising challenge with @bombayshavingcompany! From fearless challenges to boosting performance, they used the Hair Removal Spray and loved the results. We're proud to bring this smooth collab to life at Genii Media Co.! 💯✨

🎉 Wrapped up another hit campaign with @thequillbot! Join @effigy.music, @sarthaksachdevva, and @devanshusaran in ‘The Ultimate Paraphraser’ journey and see how they transformed their text and grammer game!

Swipe to experience the magic!

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